Why More Of Your Emails Are Flagging as Spam

How to Stop Flagging as Spam

If you've noticed that more of your outgoing emails are ending u pin recipients' spam folders, you're not alone. In this article we explore why this happens and what steps you can take to improve your deliverability.

Sender Reputation

Maintaining a positive sender reputation is crucial. If your emails consistantly get marked as spam, it could be due to factors like inaccurate sender information or a failure to adhere to reputations. To try to improve this, include a physical address in your emails (as anti spam software will flag emails without this) and consider creating an email signature to build trust with recipients.

Lack of Email Authentication

Email authentication protocols, such as DKIM, SPF, and DMARC, play a vital role in preventing spam flags. Ensure these settings are correctly configured. If you're not sure where to start, Mason Infotech can help with IT Support in Nottingham and beyond.

Spam Trigger Keywords

Your subject line matters. Avoid terms like 'free' 'win' 'exclusive offer' in both your subject lines and content. These are trigger words, which can raise red flags for spam filter software. Instead, focus on providing valuable and relevant content to engage your audience.

Sending to Inactive Email Addresses

Sending emails to inactive or disengaged subscribers can harm your sender reputation. Regularly clean your email list by removing inactive contacts to improve deliverability. If you're regularly receiving out of office messages, remove that person from your list.

Targeting the Right Audience

Ensure that your email campaigns are relevant to your audience. Sending generic messages to everyone can lead to higher spam complaints and lower engagement.

Avoid Large Attachments

Attachments will trigger email filtering software. Instead, host files on a secure server, and provide links to download the content within your email. Large attachments can also slow down delivery.

Include an Unsubscribe Link

Always include an easy-to-find unsubscribe link in your emails. Failing to do so will result in your emails being marked as spam. Honouring unsubscribe requests builds trust, an dimproves your sender reputation.

As spam email volumes continue to rise, businesses must take proactive measures to prevent legitimate emails from being flagged as spam. By partnering with IT support companies in Nottingham like Mason Infotech and implementing effective email filtering software, businesses can minimise the impact of spam on their communication channels and ensure that important messages reach their intended recipients.